hyundai blue will concept

Posted by HARSHAD On APRIL - 1 - 2009

Hyundai has revealed the first pictures and information on its Blue-Will Concept, a plug-in hybrid vehicle featuring a parallel powertrain with a 1.6 liter diesel unit and CVT transmission, extensive use of recycled materials, solar panels. It will debut at the Seoul Motor Show.

mercedes benz f-cell roadster concept

Posted by HARSHAD On APRIL - 2 - 2009

The F-Cell Roadster Concept is design study of a fuel cell vehicle created by 150 trainees at Mercedes-Benz. It combines innovative technologies and solution with large spoked wheels inspired by the 1886 Benz Car.

BMW ZX-6

Posted by HARSHAD On april - 6 - 2009

BMW ZX-6 car concept came from the 3rd year students of Transportation Design School at Turin Based IED (Istituto Europeo di Design) for final project of Transportation Design (Designing the BMW of 2015) which is designed in partnership with BMW. The concept is focused keeping in mind the modern needs, tastes and life style of an individual. All the cars designed in this project looks like toy cars. You cannot even imagine them running on roads in the real life. There are different concepts of cars designed by the students and all of them are unbelievable in their design and concept. Check out the one that steals our attention, BMW ZX-6 car concept.

Audi o green

Posted by Author On april - 5 - 2009

The Audi O green car concept designed by Czech based designer Ondrej Jirec combines a stylish and sports car with a powerful audio system. Though the exterior uses the usual Audi styling, especially the grill which is neatly placed between the headlights; the glass windows in the doors are extending to the bottom adding to the overall design of the vehicle. The designer says that inspiration includes the previous Audi model, i-pod and music.

revese tricycle

Posted by Author On Month - Day - Year

Here’s a really cool looking concept car made by a pure amateur found on Coroflot portfolios. The car doesn’t have a name or any specs, but the design was eye-catching enough to encourage us to reveal him to the public. Matus Prochaczka has a passion for automobile design and this concept car shows the passion to be one he works on.

Audi Intelligent Motion Project

Posted by Harshad

Audi Intelligent Motion Project

The “Intelligent Emotion” project was promoted by Audi in cooperation with Munich University of Applied Science. Design students were asked to create visionary ideas for the mobility of the future - from hybrid supercars to lightweight interior concepts.

Under the title “Intelligent Emotion,” students at Munich University of Applied Sciences, aided by Audi, have developed visionary ideas for the mobility of the future – from a hybrid supercar to an alternative concept for lightweight design of interiors. The results are presented in eleven future-oriented concept studies.

“The next generation of employees is our future,” says Wolfgang Egger, Head of Audi Group Design. “That’s why sponsoring design students is one of our high priorities. With the “Intelligent Emotion” project we have obviously inspired them to find new and creative approaches for the future of personal transportation.”

The project was headed by Dr. Othmar Wickenheiser, Professor of Transportation Design at Munich University of Applied Sciences.

Wolfgang Egger and Stefan Sielaff, Head of Audi Design, mentored the project.

The objective of the design project was to present Audi as a sporty premium brand as well as a pioneer in technology and design.

Seat concept study by Maximilian Kandler

The balance between innovation and brand recognition was to be represented in a product with great emotional appeal that also conforms to the requirements of society.

The results are impressive,” says Wolfgang Egger. “The students have addressed the subject of mobility in the future with very well-conceived and lucidly presented approaches.

"Each concept, each model, contains at least one idea or feature that we could certainly conceive of as being included in a future production vehicle.”

During the creative process, Audi designers supported the students. "After all, they too are constantly pursuing innovative ideas to reinforce Audi's status as a leading brand in automobile design."

“What sets a good designer apart is the very special ability of conceptualizing the future and visualizing it in images,” says Stefan Sielaff, Head of Audi Design.

“Current developments such as alternative engine concepts or increased efficiency of our vehicles also call for answers from the designers. We find it fascinating how students approach such challenges – above and beyond the technical and regulatory requirements that the design of production cars has to meet.”

As Egger explains: “Emotion as a driving force must go hand in hand with responsibility as regulator. The students’ assignment was to develop esthetic approaches that reflect the new ecological, technical and social issues while also portraying an Audi as an attractive, sporty automobile. The results are of very high creative quality and provide plenty of substance for intensive discussions.”

The project results have been published as a book – with commentary by Audi’s chief designers. Published by Heel Verlag and titled "Audi Design Projekt", the book is available at booksellers for €29.90.

Below we report a selection of the projects.